What a clinical supervisor's website needs that a therapist's does not

Most supervision pages are a paragraph bolted onto the bottom of a therapy website, which is why most of them do not work. The reader is a different person with a different question.

What does a clinical supervisor's website need?

A supervision website sells to a colleague rather than a client, so it leads with your model, your accreditation and your availability. It can drop almost everything a therapy site needs to say about what therapy is, because the reader already knows.

Who is actually reading

A supervisee arriving at your page is a qualified or training practitioner. They are not nervous about what supervision is. They are checking four things, quickly:

1. Are you accredited to supervise, by a body that counts for their accreditation?
2. Do you work in a way that fits how they work?
3. Do you have space, and when?
4. What does it cost?

That is a completely different reading than a client does. A client is deciding whether they could talk to you. A supervisee is checking boxes and then, only then, thinking about fit.

The three paragraphs of reassurance that need to go

The bolted-on supervision paragraph usually opens by explaining what supervision is and why it matters. Every word of that is wasted on a reader who has been in supervision since their first placement.

Cut it. Start with your supervisory qualification and the body it sits under. That is the gate; nothing below it gets read if the gate fails.

Accreditation as text, not as a logo

Supervisees check accreditation before anything else, and they often check it against a specific requirement their own body imposes. So the body, the level, the year, and where relevant your membership number need to be readable text near the top.

Logo strips are a common substitute and a poor one. A crawler cannot read a logo, an AI assistant summarising your page cannot quote it, and a supervisee scanning on a phone often cannot tell one professional-body crest from another at that size. Write it out.

Say what your supervision is actually like

The equivalent of the "what happens in the room" paragraph on a therapy site. Supervisees have had supervision that was mostly case management and supervision that was mostly process, and they usually know which they want more of.

Say which you lean towards. Say whether you use a particular supervision model. Say whether you expect written case notes brought to session. Say what happens when you have a concern about someone's practice, because that is the question nobody asks in the enquiry email and everybody wonders about.

Availability is a selling point, so publish it

This is the biggest practical difference from a therapy site. A supervisee looking for a supervisor is very often looking now, because a placement is starting or a previous arrangement ended.

"Currently taking new supervisees" as a visible line, with a rough sense of when, converts better than anything else on the page. If you are full, say that too: it costs you nothing and it saves both of you an email.

Group, individual, or both

If you offer group supervision, it needs its own section rather than a mention, because the buying decision is different: cost per session, group size, whether places are open now, whether it runs to a fixed term.

Organisations buying supervision for a team are a third reader again, and they need an invoice, not a card payment. If you take that work, say so plainly.

The booking difference

Therapy booking is one-off slots. Supervision booking is recurring commitments, often monthly, sometimes for a group, sometimes invoiced to an employer rather than paid by the person attending.

Most booking tools built for therapists handle the first and struggle with the other two. Worth checking before you commit to one, because retrofitting recurring group bookings onto a single-session tool is genuinely awkward.

What it can drop

• Explanations of what therapy is
• Reassurance about confidentiality aimed at a nervous first-timer
• A fees page written for someone worried about affording it
• The soft, careful tone that serves a distressed reader well and reads as condescending to a colleague

The shape that works

Accreditation, then how you supervise, then availability, then format and fees, then a booking link. Four short sections and a way to get a time.

If your supervision offering is currently a paragraph at the bottom of your therapy site, giving it its own page with that structure is usually the highest-return hour available to you, because it is competing against other paragraphs at the bottom of other therapy sites.

If you would rather have both sides built properly rather than one bolted to the other, that is the kind of thing we do.